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The author declares that the world is flat. Powerful communications networks, integration of products and services and the growing mobility of ideas and human talent have opened the door to anybody and any nation in the world to compete on a flattened playing field. But don't throw away the globe in your office just yet. The world is still round. Growing interconnectivity has brought cultures closer, but the trend also has distinguished regional and national differences. As markets become more and more interdependent, one is compelled to pay closer attention than ever before to these differences.
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