Nothing But Opportunities
The folks at Wells' Dairy know ice cream isn't generally considered a health food, but faced with competition from other decadent treats while a nationwide obesity debate rages, the frozen segment really enjoys an enviable position. Consumers seem to agree, for that or other reasons. Total sales of Wells' 500-plus Blue Bunny-branded ice cream, frozen novelty, fluid dairy and cultured products approached $840 million last year. An increasing number of those products have been in the better-for-you segment, in which Wells has proven itself a leader.