Business Intelligence

Notre Dame Marketing Dept. Honors Ethical Ad Campaigns With 2010 EthicMark Awards

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Executive Summary

In just over eight minutes, viewers gain a quick education about how bottled water became a product success and environmental scourge all at once during the video, "The Story of Bottled Water." This campaign was developed by the Free Range Studios for The Story of Stuff Project, headquartered in Berkeley, Calif. For its effective messaging through simple facts and graphics, the "Bottled water" marketing campaign was awarded the 2010 EthicMark Award, which recognizes outstanding marketing, advertising, and public relations campaigns and communications designed to uplift the human spirit and society.

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