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A case study examining Domino's response to a video prank that compromised consumer trust in the Domino's brand has been awarded Grand Prize in the Arthur W. Page Society's 2010 Case Study Competition, sponsored by the Page Society and the Institute for Public Relations. The objective of the Case Study Competition is to promote practical applications of corporate communications as a critical management function. The two students will be presented with a $5,000 check at an awards presentation during the Page Society Spring Seminar dinner at The Waldorf Astoria Hotel in New York City, April 8, 2010.
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