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Running a seasonal business may seem like an entrepreneur's dream: Work hard for part of the year and earn enough for the whole of it. But running a seasonal business, just like any other kind, is a yearlong endeavor-one that requires meticulous time management and an extra degree of financial savvy. Banish the notion of down time altogether: By developing an airtight business plan during your off-season, one can ensure that the money one earn once things pick up again is managed effectively. The off-season is also an excellent time to develop a marketing plan; while one have a minute, poll the patrons to better understand how to serve them and use the information one gather to develop new ideas.
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