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Customer loyalty/incentive programs are everywhere now. Whether it's a stamp card for a free sandwich, downloadable coupons or reward-filled e-newsletters, these kinds of programs can be essential for picking up new customers, retaining old ones and most importantly, finding out what your customers really want from you. Here is some advice from small business experts on how to offer promotions that the customers, both new and existing, really want. What customers are looking for more than anything is a reason to come back, says the author, speaker and author of The Customer Shouts Back! and Customer Empathy.
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