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Software as a Service (SaaS) has clearly signaled the end of business as usual in the software world. Dubbed a "Disruptive technology", it provides unprecedented opportunities and benefits to both customers and software vendors. Traditional Independent Software Vendors (ISVs), that have been successfully selling On-Premise products, are already beginning to or are seriously considering SaaS-enabling their products. The growing customer fervor for SaaS offerings, a recurring revenue model that is highly attractive to both ISVs and Wall Street, lower costs related to product development/maintenance and revenue potential from new markets are all strong incentives for ISVs to go On-Demand.
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