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Search Engines have greatly influenced the way we experience the web. The first search engines appeared and they have been evolving ever since, taking over the role that web directories used to play. In this paper, the authors analyze the influence that web spam has on the evolution of the search engines and the authors identify the strong relationship of spamming methods on the web to propagandistic techniques in society. This paper provides a foundation for understanding why spamming works and offers new insight on how to address it. In particular, it suggests that one could use social anti-propagandistic techniques to recognize web spam.
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