Banking

One Billion Opportunities: Banking the Unbanked Globally

Download Now Date Added: Jan 2009
Format: PDF

The numbers involved in meeting the needs of the unbanked may seem daunting, but in reality they represent a billion-strong opportunity for banks. By paying greater attention to their wants and developing sensitivity to their needs, banks will be able to develop customized products and include the unbanked in their scheme of things. Banks may do well to remember that they have a business imperative in converting the periphery into the mainstream.