One Powerful Culture
No company better exemplifies the power of a strong corporate culture than Zappos, the online shoe and clothing retailer acquired by Amazon last November for $1.2 billion. Just over a decade old, its corporate culture is the critical glue that helps this rapidly growing company deliver on its promise of providing exceptional customer service - and delivering happiness. This cultural drift begins around 70 employees - when the senior executives no longer know everyone's name in the company. This drift accelerates when the company moves to a second floor in a building or opens a second location. The physical separation makes it that much harder to keep the corporate culture tight and aligned.