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Many people the author come across think that an online business is easier to start and run than your typical brick and mortar offline business. While it's true that starting an online or internet business is generally inexpensive to start (if you are able to do much of the work yourself) the author not convinced, nor should you be that it is easy to run and money will somehow magically flow into your bank account. Setting up a business is very similar in theory whether your business of online or offline.
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