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The immediacy of the web offers companies a fast, efficient method of capturing and processing registration data for events, training, market surveys, customer feedback, promotions, webcasts, lead generation, or other data collection programs. However, the complexity of developing a truly integrated web-based data collection system often requires involvement and support from technical staff or web designers who are facing multiple demands. Many outsource options exist, but they are often costly, require lots of set up time, are not centralized and allow for little if any customization. The ideal scenario is a flexible and robust online data collection and management tool that can be set up quickly, while seamlessly interfacing with existing web sites, CRM or SFA applications.
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