Social Enterprise

Online Multilingual Marketing strategy: Indispensable For The Tourism Industry

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Executive Summary

While most of people would tend to disagree, the fact is that the most popular search language is not English. If one have been guessing Chinese, he is right. A current survey reveals that more than 75% internet users browse non-English pages and almost 98% conduct search in their native language. The proliferation of search engines and the speed of global search are matched only by the energy of the globetrotting tourists. Travel and Tourism segment has managed to keep its ship afloat even in the current days of recession.

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