Channel Investigate

Online Offline Trends In Retailing

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Executive Summary

The Internet plays an increasingly essential role in today's society; and this is particularly true for retailers. Research suggests that consumers not only use the Internet to shop online, but also as a source to find products, investigate alternatives, and compare prices, for purchases in an offline (brick and mortar) setting. This ACRS White Paper provides a summary of the online-offline trends in retailing in an attempt to encourage retailers to think outside the box, as engaging the consumer in new and exciting shopping encounters is becoming more 'The norm' than a 'Nice to have'.

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