Ontological Approach for Effective Generation of Concept Based User Profiles to Personalize Search Results
Ontological user profile generation was a semantic approach to derive richer concept based user profiles. It depends on the semantic relationship of concepts. This study focuses on ontology to derive concept oriented user profile based on user search queries and clicked documents. This study proposes concept based on topic ontology which derives the concept based user profiles more independently. It was possible to improve the search engine processes more efficiently. This process consists of individual user's interests, topical categories of user interests and identifies the relationship among the concepts. The proposed approach was based on topic ontology for concept based user profile generation from search engine logs. Spreading activation algorithm was used to optimize the relevance of search engine results.