Opening Up the Fuzzy Front-End of Service Process Innovation: Searching Capability, Codevelopment Capacity, and IT Competence
The innovation process can be viewed as a two-stage model being comprised of "Fuzzy Front-End" (FFE) and "Project execution". The former is the focus of this study. Although, both opening up to the outside world and use of IT in the innovation process have been suggested to have a positive impact on innovation performance by the literature, little effort has been put into studying both issues in the front-end phase. Therefore, the main purpose of this study is to address these gaps. In doing so, the authors develop a theoretical model and related hypotheses to examine the impact of the FFE team's openness capabilities.