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Open business models are all the rage, having found favor as an organizational strategy that can enable breakthrough innovation - no small matter where developed markets, technological complexity and a fast-paced global economy make such transformative change hard to come by. However, companies continue to scrap for the next big thing, but now with an increased fervor that goes beyond the four walls of the organization. That can lead to some crucial decisions - with big implications. What does this mean for traditional, internal research and development? While R&D remains a dominant channel for generating market share, it is an increasingly expensive option, and one that tends to rely on companies accessing, on demand, the required specialist capabilities needed to continually drive growth.
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