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The trend toward evidence-based decision making is taking root in commercial, nonprofit, and public sector organizations. Driven by increased competition due to changing business models, deregulation, or, in some cases, increased regulation in the form of new compliance requirements, organizations in all industries and of all sizes are turning to Business Intelligence (BI) and Data Warehousing (DW) technologies and services to either automate or support decision-making processes. An increasing number of organizations are making BI functionality more pervasively available to all decision makers, including executives, customer-facing employees, line-of-business managers, suppliers, customers, and partners. The technology to support such BI efforts consists of many components, all of which are deployed with the goal of providing the right information to the right people at the right time.
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