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Although the topic of e-commerce measurement belongs to one of research priorities in e-commerce, the authors lack a measurement framework for e-commerce benchmarking at firm level, especially studies on important indicators explained by the actual state of e-commerce in enterprises. In this paper, an indicator system is developed based on key factors found in past studies and derived from related theories, and an empirical study is made to optimize the indicator system. First, a theoretical model is presented, including 8 hypotheses; second, e-mail survey, online survey and telephone interviews are conducted in firms of 16 industries, and 156 cross-sectional samples covering 11 cities and regions in Shaanxi province in China are gathered.
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