Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversation and Warm a Cold List

Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?

This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.

Provided by: Citrix Online Topic: Big Data Date Added: Jan 2011 Format: PDF

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