Business Intelligence

Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversation and Warm a Cold List

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Executive Summary

Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?

This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.

  • Format: PDF
  • Size: 367 KB