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Optimized Way to Uncover Promising Customer Deeds Using CMAR

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Executive Summary

By the disappearance of idyllic customer relationship and uninhibited bitterness in the nuptial and worldwide business, the Customer Relationship Management (CRM) has fully fledged to be topics of startled. CRM is a trade scheme engaged to comprehend, foresee and retort to the wants of an endeavour's contemporary and promising customers in order to grow the relationship value. As the promising customers are the grounds for the maturity of the enterprise, most of the data-mining techniques propose associative classification to be an optimized way to uncover the promising customers deeds.

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