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Optimized content creates a distinctive and wholly individual appeal to a web page by taking into consideration every potential visitor. Content organization should not be confused with content presentation, since the latter is achieved independently of organization and optimization. Search engine-optimized website development must focus on content optimization to ensure that important points are conveyed first and that the visitor is led through a series of compelling and illuminating discoveries. A machine strolling through cyberspace may abandon a web page simply because the page's formatting impedes the machine's ability to extract information.
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