Data Management

Optimizing Revenues in the Hospitality and Retail Industries: Comparing and Contrasting Different Industry Problems and How SAS Analytics Is Used to Solve Them

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Executive Summary

With the acquisition of IDeaS by SAS in 2008, SAS now offers advanced revenue optimization solutions for both the retail (SAS Revenue Optimization Suite) and hospitality industries. This paper will explore the similarities and differences in the business problems and the solutions. Specifically, one will explore how different ownership and management structures impact the solutions, how different industries approach the problem of market segmentation to maximize profitability, and how SAS uses analytics to solve these very complex estimation and optimization problems. Finally, one will explore how pricing in these industries is changing, and how SAS is using the knowledge gained in solving these different problems to keep up with those changes.

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