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In September 2006, Hitwise, an online marketing research firm, reported that the majority of traffic to online music retailer, HMV.co.uk, was referred from MySpace, a social networking Web site. This traffic surpassed searches from two of the most popular search engines, MSN UK and Yahoo! UK. While connecting users with information and content was once defined by complicated search algorithms, MySpace's impact indicated a profound shift in the structure of the Internet was on the horizon.
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