Web Development

Optimizing Your Site For Search Engine Marketing

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Executive Summary

For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media's attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers. Because of the importance of search traffic to online business, there is an entire industry dedicated to improving websites' visibility in search engine results: Search Engine Marketing (SEM).

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