Data Management

Oracle Accelerate - Not Just Smart but Timely

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Executive Summary

Ovum has been following Oracle's Accelerate program over the last couple of years because they thought it is a smart strategy for penetrating the upper mid-market. Although Oracle developed Accelerate largely in response to slowing growth in its core large-enterprise market, the program seems prescient as the global business climate worsens and places new urgency on cost-effective sales strategies.

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