Business Intelligence

Oracle CRM On Demand - eBook

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Executive Summary

Growth is the focus for many executives: increase market share, increase revenue, lower costs, acquire new customers, and enhance the value of existing customers. However, as competition increase and customers become more sophisticated and demanding of products and services, this goal becomes harder to achieve.

To survive and thrive, organizations need to answer and act upon these basic questions:

  • What do my customers really want?
  • Who are my most profitable customers?
  • Why do we lose deals?
  • How can I build more customer loyalty?
  • How can I close performance gaps among sales representatives?
  • How can I differentiate myself from the competition?
More and more organizations are turning to Customer Relationship Management (CRM) solutions in attempt to answer these questions and drive growth. View this eBook to learn more.

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