Business Intelligence

Oracle Data Mining 11g: Competing on In-Database Analytics

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Executive Summary

The Oracle Data Mining Option is powerful data mining functionality embedded in the Oracle Database that enables one to discover new insights hidden in the data and leverage the investment in Oracle Database technology. With Oracle Data Mining, businesses can build and apply predictive models that help them target their best customers, develop detailed customer profiles, find and prevent fraud, discover the attributes that most influence others, and find valuable new information hidden in their data. Oracle Data Mining helps companies find important patterns in their data and uncover valuable insights - that help them better compete on analytics.

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