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Fragmented inconsistent Product data slows time-to-market, creates supply chain inefficiencies, results in weaker than expected market penetration, and drives up the cost of compliance. Fragmented inconsistent Customer data hides revenue recognition, introduces risk, creates sales inefficiencies, and results in misguided marketing campaigns and lost customer loyalty. "Product" and "Customer" are only two of a large number of key business entities which are refers to as Master Data. Master Data is the critical business information supporting the transactional and analytical operations of the enterprise. Master Data Management (MDM) is a combination of applications and technologies that consolidates, cleans, and augments this corporate master data, and synchronizes it with all applications, business processes, and analytical tools. This results in significant improvements in operational efficiency, reporting, and fact based decision-making.
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