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Orchestration, though still a fairly new concept to most people, should not be overlooked in the rush to adopt new trends such as cloud computing or focusing on cost reductions, as all companies are in the midst of a recession. Both of these areas will rely heavily on increased policy usage, virtualization techniques, and increased levels of automation. Governing and managing these additional components cannot be left to an unconsolidated jumble of non-business logic-driven tools or manual processes. An orchestrator will be needed. Remember also that change is hard to promote, instill, and adopt. But by deploying orchestration components, a business' IT services and underlying IT systems will become quicker and more responsive to the real-life needs of that business.
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