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With the rise in the standard of living, resulting from increased organizational productivity changes in the needs and demands of the population. House Of Quality (HOQ) has been widely used to translate customers' expectation to a Products & Services (P&S) technical attributes. Products & Services have emerged as the fastest growing component of international trade. Correctly rating the importance of every Customers Expectation (CE) is essential to the HOQ process because it will largely affect the final target value of a products & services technical attributes. This paper proposes a customers' expectations method that considers organizations information. In today's organizational environment, there are usually several products & services to fulfill certain functions.
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