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Most people have a different understanding of knowledge management but your take on knowledge management reveals what one is going to do about it. Language plays an essential in the understanding of knowledge management. Many software vendors have re-labeled their products as knowledge management regardless of their relevance. This paper discusses two simple premises of knowledge management which are knowledge is an important resource in achieving organizational objectives - what one knows affects what one does; and getting the most from the knowledge resources which requires the understanding of their characteristics. As some knowledge can be captured, owned and manipulated while some know should always be captured in the form of information. The main objective of this paper is to find the right way on how to talk about knowledge management in a way that is helpful for organizations. This paper mainly focuses on the practical aspects of this developing discipline - a discipline that is often discussed in tortuously theoretical and unproductive detail. Make an effort to find out what kind of language is being used in the organization. Is the organization a 'Machine' 'driven' for 'Maximum performance' or is it a 'Team' encouraged to be 'Creative' and 'Connected'? The take on the difference between knowledge and information can help one to build a gap between the various perspectives of an organization and convert them from competitors into allies.
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