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Small and medium enterprises are typically regional and often bombarded with various vendors offering services in the business process / technology domains. Given the business dynamics of the Small to Medium size Business (SMB) market, the SMB service seeker is at loss for understanding the real value of such services, in clear terms of money, time and effort. When approaching a SMB vendor, these questions and apprehensions have to be addressed. This will help one capture the untapped market in this segment and continue to provide services/solutions with tangible business value that sustains the quality of deliverables and continuous improvement. This white paper examines the customer and vendor perspectives and proposes a business model that is appropriate for the SMB market in layman's terms.
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