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The current global economic crisis has dramatically modified mass consumption, reducing purchases of basic products such as cars, food, clothing, books and toys. With a closer look, however, a number of important consumption areas are bucking the trend, like products with technology negotiated in dollars (cleaning chemicals, cell phones, plasma and LCD TVs, PCs, flash memories, digital cameras and video cameras, etc.). Briefly, sales are increasing of goods with global markets and whose exchange rate has decreased, and with characteristics subject to strong imitation policies and ever-lower selling prices.
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