Overview Of Sales Management

A sale is a significant activity in an organization. It is the process wherein goods or services produced are presented to prospective customers who, depending on their requirements, buy them. It is the activity, which brings in revenue into the organization. Sales management consists of various tasks and processes required to effect sales in the organization. It begins from the formulation of a comprehensive sales program. The paper examines issues involved in sales management.

Provided by: University at Buffalo Topic: Date Added: Aug 2000 Format: HTML

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