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P2P streaming systems, such as PPLive, PPStream, and TVUPlayer, have become popular services with the widespread deployment of broadband networks. However, P2P streaming systems still face free-riding problems, similar to those that have been observed in P2P file sharing systems. Thus, one important problem in providing streaming services is that of providing appropriate incentives for peers to contribute their upload capacity. To this end, in this paper, the authors propose the use of advertisements as an incentive for peers to contribute upload capacity.
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