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It's not hard to understand why this model appeals to CEOs and senior executives alike. They know that business agility is increasingly key to commercial success. With money in tight supply, anything that can cut their capital requirements looks extremely desirable. Equally, there are good reasons why traditional IT hasn't always been as agile as the business might want; not least is the fact that they can't just throw everything away and start afresh. IT is also constrained by reliability, security, and compliance requirements of the business. While the technology behind cloud computing is well established, the market is relatively new. New offerings appear all the time, and even the terminology isn't yet universally agreed upon.
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