Partnership Risk In International Relations
The paper discusses the problem of partnership risk in a company's relations with other entities on foreign markets. The authors' research (including a mail survey of 2,000 companies) enabled them to identify and measure different types of risk occurring in relations between a company and its customers, suppliers, competitors, and others. Research results indicate that the performance of a partnership is negatively correlated with the level of relational risk. There is also a negative correlation between the level of trust and the level of this type of risk.