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In all honesty, the product data situation at most service providers is a mess, and getting worse. Multiple databases strewn around the company wreak havoc with the goal of efficient product lifecycle management (PLM). The lack of consistent, integrated data slows down product development, increases operating expenses and multiplies mistakes every step of the way. With the fast emerging environment of Telco 2.0, service providers desperately need to clean up PLM. Telco 2.0 puts a premium on faster, more innovative, and more collaborative product development and management while creating more complex business models and operations.
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