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Online video sharing and social networking are cross-pollinating rapidly in today's Internet. Online social network users are sharing more and more media contents among each other, while online video sharing sites are leveraging social connections among users to promote their videos. An intriguing development as it is, the operational challenge in previous video sharing systems persists, i.e., the large server cost demanded for scaling of the systems. Peer-to-peer video sharing could be a rescue, only if the video viewers' mutual resource contribution has been fully incentivized and efficiently scheduled.
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