Business Intelligence

People Are Talking: Anticipate Product Performance Through Online Discussions

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Executive Summary

Talk may be cheap, but listening to what people are saying about your product can be a valuable method of improving corporate performance. According to recent research, there is a measurable connection between what is being said about a product in online posts and real-time customer behavior. Becoming aware of online comments and learning how to use the information can avert potential downturns in sales and can help companies fine-tune their marketing.

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