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The cost-benefit framework is a well established behavioral decision making theory and has shown remarkable consistency across a wide range of studies. One of the frameworks main tenets is that decision makers want to minimize effort (Cost) and maximize accuracy (Benefit) when making a decision. Research suggests that decision makers will adapt their decision making process to the task by trading off these two competing desires. However, attempts to apply the cost-benefit framework within the Information Systems (IS) domain have yielded contradictory findings. Some research suggests that decision makers focus only on effort minimization while other research indicates that decision makers will put forth more effort to gain more accuracy.
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