Perceptions In Decision Making

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Executive Summary

Perception is a process that individuals go through, influenced by surrounding stimuli and sensory impressions, to define their surrounding environment. Causes that shape or distort our perceptions have a tremendous effect on the impact of an organization's behavior. Individuals, by nature, develop perceptive shortcuts when passing judgment and inflect both positive and negative effects. In exploring perception, we can see how decisions are made in real world organizations and how these perceptions shape ethical and moral decisions.

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