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While food and beverage producers continue to launch a myriad of new products each year, the industry remains a modest growth sector, where opportunities for revenue growth and cost reductions are aggressively pursued to maintain competitiveness. The predominant market dynamic for this industry is its modest revenue growth rate of 2 percent annually. As a result, the industry has turned to income and market share growth through global expansion, branding strategies, cost controls, productivity improvements and product innovation.
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