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This paper is a comprehensive report on experimental setup, data collection methods, implementation and result analyses of market segmentation and forecasting using neural network based artificial intelligence tools. The main focus of the paper is on visual data mining applications for enhancing business decisions. The software based system is implemented as a fully automated and intelligent enough to take into effect of each sales transaction. It updates and instantly modifies forecasting statistics by receiving input sales data directly from sales counter through networked connectivity. The connectivity may be wired or wireless. Three artificial intelligence tools, namely decision tree, ensemble classifier and Self Organizing Maps (SOM) are used for data processing and data analysis.
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