Performance Of Japanese MNEs In Developed Countries: The Case Of Europe And USA
In order to be successful in the foreign market, it is vital to companies to have enough resources and flexibility and decide which appropriate mode of entry to use for penetrating the foreign market. The determinant of performance is an area of interest to researchers in the field of international business. Several studies have explored the impact of various factors on the success of MNE. Five hypotheses were formulated and tested on a sample of 492 Japanese companies in Europe and USA. A binomial regression was performed to test the hypotheses.