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Last year, the Ewing Marion Kauffman Foundation released a report describing what had happened over the 2004 to 2007 period to the cohort of 2004 start-ups that it has been following. While their method of identifying the cohort of new businesses is complicated and not necessarily comparable to data from other sources, like the Census Bureau, their findings are nonetheless interesting. This paper focuses on what they uncovered about outcomes. Knowing what happens to the average new business helps entrepreneurs to figure out if they are doing better or worse than the norm.
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