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ROAS (Return On Ad Spend) is the specific measure of how much one gets back for each dollar one spends on a given method of advertising. According to the Direct Marketing Association, email marketing will have a ROAS of $43.52 for each dollar invested in 2009. While that is a general figure and not specific to Scranton, it's still an indication of how powerful this medium is Great! But what does that have to do with one, one may be asking? Simply put, email is probably the best way to: Get repeated messages about the business in front of prospects, Keep in touch with the current customers, deliver important news, information, offers, coupons and special promotions to both prospects and customers sending out emails is far more effective than sending out direct mail via the USPS.
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