Business Intelligence

Personalisation: Opening Doors To Growth In China

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Executive Summary

China may still be known as the world's factory, but many China-based companies already offer personalized goods and services as sophisticated as those found in the most advanced economies. Nearly 80% of respondents say their organizations offer products or services that can be customized partly or fully, in line with the results of the global survey. In the next five years, a full 90% of respondents expect to offer customizable products or services - on par with the global findings. Manufacturing companies in China are particularly attuned to the competitive advantages offered by innovation via personalization.

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